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4 Good Reasons to Set Up a Chatbot for Your Business

1July 2019

If you’re looking to boost your marketing efforts, you should definitely set up a chatbot for your
business.
Messenger bots are becoming increasingly popular. The AI powered machines make it so easy
for businesses to interact with their customers, attract new leads and increase conversions.
Recent consumer reports show that 80% of adult customers are very satisfied with their
interaction with a chatbot. More than 50% of consumers are likely to convert if a chatbot would
offer them a location-based offer and – surprisingly – almost 40% of adult shoppers think that the
best use of chatbots is offering coupons and deals.
That in mind, if you think the marketing industry has reached saturation, think again. Here’s how
setting up a chatbot for your business today can help you land a lot more clients right away.

  1. Messenger bots can help businesses generate new leads
    Because chatbots are active 24/7, implementing one for your business makes it easy to
    constantly generate new leads.
    Setting up an “intelligent” Facebook bot can make it very easy for potential customers to find
    exactly what they need, in a matter of seconds. Instead of making your leads search your
    website, come to your location or wait on the phone until someone on your sales team is
    available, you can easily engage with new prospects and cater to their needs immediately.
  2. A Facebook chatbot can assist businesses with a new launch
    If you’re looking to launch a new service or a product, a smart messenger bot can help you
    spread the news and get immediate feedback from your leads.
    Typically, customers initiate contact with a business only after they’ve heard about a product or
    know for sure they need a service. However, by having your bot literally announce a new
    launch, you’ll have a way to easily get your offer in front of subscribers, before they hear about a
    similar product or service offered by your competition.
  3. AI powered bots can gather important insights from leads
    What better way to improve your next offer than by finding out what your potential customers
    really need?
    Messenger bots can do more than just pop an offer in the inbox of your customers. They can
    ask questions and gather important data based on the audience answers or their preferences.

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